If you've ever used a traditional answering service, you know the drill: someone picks up, takes the caller's name and number, and sends you an email or text. You call the customer back an hour later. Half the time, they've already booked with someone else.
AI receptionists work differently. Here's a side-by-side look.
The basics
| | Answering Service | AI Receptionist | |---|---|---| | Answers calls | Yes | Yes | | Available 24/7 | Usually (at extra cost) | Always | | Books appointments | No — takes messages | Yes — checks your calendar | | Qualifies leads | Basic (name, number, issue) | Detailed (service type, urgency, address, budget) | | Response time | 2-4 rings | Instant (no hold) | | Cost | $200-800/mo + per-minute fees | Flat monthly rate | | Scales with volume | Costs increase linearly | Same price regardless |
What customers actually experience
Traditional answering service
"Thanks for calling ABC Plumbing, can I get your name and number? ... OK, and what's the issue? ... Great, someone will call you back."
The customer hangs up and waits. Maybe they get a callback in 20 minutes. Maybe an hour. By then they might have already found someone else on Google.
AI receptionist
"Hi, this is Sarah from ABC Plumbing. How can I help you today? ... A leaky faucet in the kitchen — I can help with that. I have an opening tomorrow at 10 AM or 2 PM. Which works better for you?"
The customer hangs up with an appointment booked. No waiting. No callback needed.
The real cost comparison
Most answering services charge a base fee plus per-minute charges. For a busy plumbing company handling 40 calls/day, that adds up fast:
- Answering service: $400 base + $0.80/min × 3 min avg × 40 calls × 22 days = $2,516/month
- AI receptionist: Flat rate, typically $299-599/month depending on volume
But the real savings aren't in the subscription cost — they're in the leads you don't lose. An answering service that takes a message converts maybe 30% of callers into booked jobs. An AI receptionist that books directly converts 60-70%.
When an answering service still makes sense
To be fair, there are situations where a human answering service has advantages:
- Complex commercial negotiations that require judgment calls
- Sensitive situations (insurance claims, legal-adjacent calls)
- Customers who explicitly refuse to talk to AI (rare, but it happens)
For the other 90% of calls — scheduling, lead qualification, basic Q&A — an AI receptionist handles it faster, cheaper, and more consistently.
Making the switch
Most businesses don't go cold turkey. The typical path:
- Start with after-hours — replace voicemail with AI
- Add overflow — AI picks up when your team is on other calls
- Expand to full coverage — AI handles all inbound, team focuses on dispatch and service
Each step has measurable ROI, so you can validate before expanding.
Curious how it sounds? Listen to a sample call or get a personalized demo.
